News Sean Baker’s ‘Anora’ Wins Palme d’Or at Cannes

The Palme d’Or, the fest’s top honor, went to Sean Baker‘s sex worker screwball comedy Anora, a rowdy whirlwind romance between an exotic dancer (Mikey Madison) and the obscenely rich son of a Russian oligarch (played by Mark Eydelshteyn). The film is Baker’s third film to debut at Cannes, following “The Florida Project” and “Red […]

News Martin Scorsese’s new film for Bleu de Chanel, starring Timothée Chalamet

Timothée Chalamet catches up with GQ  about shooting with Marty on the mean streets of SoHo. The commercial, a 90-second film inspired by Federico Fellini’s 1968 short Toby Dammit, is more mood board for a feeling than hard sell for a scent. It’s fun. It’s cool. It’s very, very bleu. “Strong images that tell a […]

News Kiku Ohe Spotlights the Spirit of Resilience for Carhartt

Kiku Ohe’s latest commercial for Carhartt, “8 Second Ride,” showcases the unparalleled grit and determination of rodeo rider Derion Chavis as he embodies the spirit of hard work and resilience synonymous with the brand. The film captures the raw intensity and exhilaration of professional rodeo. Through bold cinematography and immersive storytelling, the commercial pays homage […]

News Mike Bernstein on the art of directing comedy, embracing humour, and some of his favorite projects.

Mike Bernstein chatted with LBB about his passion for crafting visually engaging scripts that provoke hard laughs. From navigating the complexities of comedic storytelling in advertising to his favorite projects from throughout his career, Bernstein offers candid reflections on his creative process and the evolving landscape of filmmaking. Read the full interview here.

News Martin Scorsese and Chloé Zhao Super Bowl 2024

Award winning directors Martin Scorsese and Chloé Zhao directed commercials for this year’s Super Bowl. Martin Scorsese made his Super Bowl debut with an out-of-this-world ad for Squarespace. The 30-second spot tells a story about UFOs appearing over world capitals and masses of people who are too busy scrolling on their phones to see the […]

News Molly Gordon Shares How Acting Inspired Her to Switch Roles on Set

Molly Gordon is a multi-talented storyteller, comedy trailblazer, and actress best known for her roles in The Bear and Booksmart. Here, she talks us through the contemporaries she admires and explains how acting inspired her to switch roles on set. Shots: Who are three contemporaries that you admire? Emma Seligman – I got to work […]

News Martin Scorsese & His Daughter Create Super Bowl Teaser for Squarespace

Martin and Francesca Scorsese bring their viral father-daughter act to the Super Bowl. In the teaser for Squarespace, Francesca teaches Marty how to build a website to inspire a short film (aka Squarespace’s Super Bowl ad) in which “the main character happens to be a website.” To prepare for his Super Bowl directorial debut with […]

News Mark Romanek Talks To Ad Age About Starting a New Chapter in Commercial Directing at Superprime

The filmmaker discusses classic ads, what kinds of stories he wants to tell now—and the alluring emptiness of AI. “I guess it’s like speed chess,” Romanek said of why he enjoys creating in the ultra-condensed format of commercials. “I enjoy solving creative problems. Ads are usually about human behavior, which interests me. It’s quick in […]

News “Ugo: A Homecoming Story” directed by Rick Famuyiwa

Rick Famuyiwa directs “Ugo: A Homecoming Story,” an original documentary presented by WhatsApp and Giannis Antetokounmpo, the Greek-Nigerian NBA superstar. The film offers an intimate look at Antetokounmpo’s inaugural return to Nigeria, exploring his Nigerian heritage and traditions alongside his mother, who immigrated from Nigeria to Greece 35 years ago. Titled after Antetokounmpo’s Nigerian birth […]

News Welcoming Molly Gordon

Superprime Films announces the signing of Molly Gordon, a versatile director and acclaimed actress, to its team of visionary directors. Molly brings a wealth of artistic talent, creativity, and a unique perspective to Superprime, further enriching the company’s diverse portfolio. Molly Gordon is a director and actress, best known for her roles in ‘The Bear’ […]

News Superprime Produces The First North American Presentation of Yorgos Lanthimos’ ‘Bleat’ at NYFF

The sold-out premiere of Bleat at the New York Film Festival was accompanied by Yorgos Lanthimos and Emma Stone, whose presence was made possible by SAG-AFTRA granting the project an interim agreement. Designed to never be presented with a recorded soundtrack, the 35mm screening instead features a live accompaniment by a talented ensemble of musicians […]

News Directed by The Malloys, Blink-182 goes full method in their new music video for “Dance With Me”

In a loving tribute to punk pioneers, Ramones, Tom DeLonge, Mark Hoppus, and Travis Barker don the quintessential attire, paying homage to the legendary band. With Forest Hills’ rebellious spirit coursing through their veins, the trio delivers tongue-in-cheek responses while adorned in shag wigs, shades, and leather jackets. Melding Blink-182’s energetic flair and melds it […]

News Rick Famuyiwa brings NFL Legends out of Retirement for PepsiCo

Directed by Rick Famuyiwa, this nostalgia-infused spot for PepsiCo features a constellation of NFL legends including Tom Brady, Julian Edelman, Dan Marino, Randy Moss, Jerry Rice, Emmitt Smith, and newcomer Josh Allen. Together, they bring forth the pure joy of football, especially when paired with delectable Frito-Lay snacks and PepsiCo beverages. As the football season […]

News Kiku Ohe Celebrates the Past with the Present with ‘History in the Making’ for Carhartt

Kiku Ohe’s latest commercial for Carhartt, ‘History In The Making,’ commemorates the brand’s 135-year legacy of crafting durable clothing. Incorporating imagery from a diverse range of occupations, from turbine operators to ranchers, highlighting Carhartt’s versatile and long-lasting clothing, Kiku captures the essence of the legacies built in Carhartt gear. Using juxtaposed historic-sounding audio elements with […]

News Damien Chazelle Directs A Sensorial Adventure for Hennessy

“The smallest of things can trigger an epic journey of thoughts and memories. It’s what is fascinating about consciousness and the human brain.” Damien Chazelle takes us on a 7-minute sensorial adventure, experiencing the universal tale of life’s journey, where memories, places, people, sounds, and emotions unite in “Life is the Greatest Odyssey” for Hennessy. […]

News Kiku Ohe Chats with Little Black Book

Kiku Ohe chats with Little Black Book on the films that left their mark and his latest work for the Diablo gaming franchise. Read the full interview below. LBB> The ad/music video from my childhood that stays with me… Kiku> Gondry’s Daft Punk Around the World. It’s playful, seemingly simple yet layered and complex. I […]

News Chloé Zhao & Kiku Ohe Direct First Live Action Trailer for Diablo IV

Chloé Zhao and Kiku Ohe direct a new horror trailer for Diablo IV. This is the first ever live action trailer from the franchise, created by 72&Sunny. Saviors Wanted captures the ominous, cinematic essence of Diablo IV which is plagued by conflict, fear, and outright destruction. The highly anticipated game will release on June 6th. Featured […]

News Muse by Clio Goes Behind the Scenes with The Malloys

Brendan and Emmett chat with Muse by Clio about searching for the best creative projects to bring to life, working with celebrities, and why they still enjoy working together after all these years. Read the full interview below: MUSE: Let’s start by talking about your decision-making process. How do you decide which commercials to direct? […]

News Pablo Maestres Chats with Little Black Book

Pablo chats with Little Black Book on the element of surprise, the importance of knowing the brand, and seeking more opportunities to work with black and white. Read the full interview below.  LBB> What elements of a script sets one apart from the other and what sort of scripts get you excited to shoot them? Pablo> […]

News Ben Quinn Directs the Ultimate Family Vacation For Visit California

Kids and parents unite for the ultimate family vacation in Visit California’s latest campaign, ‘Childhood Rules,’ directed by Ben Quinn. Made with The Shipyard, the campaign highlights all the California adventures that are fun for both kids and adults alike. Featured in Little Black Book, Shoot, and Ads of the World.

News Welcoming Pablo Maestres

Barcelona-based director Pablo Maestres joins Superprime for US representation. Combining technical prowess and striking imagery, his work often features spontaneous moments of magical realism and humorous absurdities. With an impressive portfolio featuring renowned global brands such as Volkswagen, Minecraft, and Fanta, Maestres’ attention to detail and use of complex choreography are particularly evident in his […]

News James Gray Directs Julia Roberts As Chopard’s Global Ambassador

James Gray directs a series of playful BTS vignettes, launching Julia Roberts as Chopard’s new Global Ambassador. Reminding the world that “Chopard Loves Cinema,” the campaign features Roberts’ iconic smile shining brightly alongside the brand’s jaw-dropping jewels.   Watch the campaign below and learn more in The Hollywood Reporter, People, and Forbes.

News Superprime Makes Ad Age’s 2023 Production Company A-List

We were recognized by Ad Age and listed on the 2023 Production Company A-List. Thank you Ad Age for this honor, we couldn’t have done it without our incredible directors and clients. Read the article below and see the full list here. Superprime celebrated a year of expansion in 2022—including its first work with A-List talent […]

News Philippa Price’s Evolution From Fashion to Filmmaking

Philippa Price is featured in Muse by Clio’s Reinvention column, where she chats about how her career has been a constant pivot including her biggest pivot from fashion to filmmaking. Read it below. What were you before? I’ve always been an artist, but I’ve explored different mediums within that. I honestly feel like my career […]