The NBA celebrates its storied history and 75th anniversary with “Welcome to NBA Lane,” directed by Rick Famuyiwa. Michael B. Jordan stars as a bus driver who shuttles children through a fictional neighborhood inhabited by former and current NBA players including Kevin Durant, LeBron James, Kawhi Leonard, Magic Johnson, Larry Bird, Bill Russell, Julius Erving, […]
Science Moms, the Ad Council, and the Potential Energy Coalition team up to launch a nationwide PSA campaign that issues a dire warning on climate change, emphasizing that “Later is too late.” Directed by Spencer Creigh and featuring mothers who are scientists, the campaign raises awareness about the implications of climate change for children and […]
Damien Chazelle directs De’Longhi’s new global campaign starring Brad Pitt, featuring a slice-of-life short film that follows Pitt as he journeys from coffee beans, to cup, to Perfetto. An Ad Age Editor’s Pick and featured in Adweek, Little Black Book, The Drum, and more.
EA Sports celebrates the release of Madden 22 with “Welcome to Madden Land.” Directed by James Gray, the film stars football all-stars Tom Brady, Patrick Mahomes, and Jalen Ramsey. Watch below and read more about the film in Ad Age.
Caroline Koning is featured in Little Black Book’s The Directors, where she chats about moving to the French countryside just before lockdown, filming her recent Nike project in Japan, and what sets one script apart from another. LBB> What elements of a script sets one apart from the other and what sort of scripts get […]
We are happy to welcome Rodrigo Valdes to our roster of talented filmmakers. Mexican-born, LA-based director Rodrigo Valdes surprises audiences by blending his unique vision and elevated craft to create genre-bending and immersive cinematic experiences. Rodrigo nurtured his passion for filmmaking at his father’s post-production company, where he honed his talents by experimenting with color […]
EP Charlotte Woodhead chats with Little Black Book about how she learned to be a producer, the triangle of great production, and being given the ability to see the bigger picture. Read her Meet Your Makers below. Charlotte Woodhead is a creative producer with an unflinching nerve. Following a theatre degree at London’s Goldsmiths College, […]
Rick Famuyiwa directs “Best Day Ever” for Nike, and Ad Age Creativity Editor’s Pick. Bringing to life what an unlimited world of sport could be, the film is inspired by the ambitions of a new generation of athletes, who are redefining tomorrow. Featuring iconic Nike athletes including Serena Williams, Carri Richardson, with Shelly-Ann Fraser-Pryce, with voiceover by […]
The Malloys discuss shooting a lot and working fast, new technologies, and how they approach new projects, in “The Directors” for Little Black Book. LBB> What elements of a script sets one apart from another and what sort of scripts get you excited to shoot them? The Malloys> The creative is always the number one […]
“Growing up a girl in Japan used to mean one thing. Now it can mean everything.” Caroline Koning directs Nike’s “New Girl” campaign, made with Wieden + Kennedy. Playfully reimagining growing up a girl in Japan, the film features a generation of powerful athletes and activists pushing Japan into a fairer and free future, including […]
David LaChapelle directs Truly’s “No One is Just One Flavor” starring pop star icon Dua Lipa, made with Goodby Silverstein & Partners. Celebrating the unique sides to each one of us, the spot aired on the Season Finale of NBC’s Saturday Night Live. Along with being an Ad Age Creativity Editor’s Pick, the spot was […]
We are pleased to announce the addition of director Jon M. Chu to our diverse roster of talented filmmakers. This is Chu’s first official commercial representation. Chu is a film and television director, producer, and screenwriter He is an alumnus of the University of Southern California School of Cinematic Arts, where he was discovered by […]
The Amazon Prime Video series “Solos,” stars Morgan Freeman, Anne Hathaway, Helen Mirren, Uzo Aduba, Nicole Beharie, Anthony Mackie, Dan Stevens, and Constance Wu, will premiere next Friday, May 21. Sam Taylor-Johnson is one of the directors and Executive Producers of the thought-provoking show which will “explore the deeper meaning of human connection through the […]
National Geographic has acquired Matthew Heineman’s documentary feature “The First Wave.” Shot from March 2020 to June 2020, the film captures the devastating impact of Covid-19 inside one of New York City’s hardest-hit hospitals during the pandemic’s early days. The film will be released in theaters by Neon later this year and will after premiere […]
We are excited to welcome award-winning director Spencer Creigh to our roster of talented filmmakers. Creigh is known for authentic and emotive films that consistently push conventions, while exploring poignant stories from unique and thoughtful perspectives. His background in documentary filmmaking, informs his instincts on performance and ignites his interest in telling genuine stories with […]
On this International Women’s Day, we are excited to announce our newest roster addition, Caroline Koning. Caroline Koning’s multi-disciplinary talent has been highly sought after since her graduation from the esteemed Amsterdam Fashion Institute (AMFI). Directing came quite naturally to Koning, who first immersed herself in learning to edit in order to more fully understand […]
Sean Baker directs and edits Khaite’s Fall/Winter 2021 collection film, “KHAITE.” Shot on the streets of New York, the film celebrates the brand’s enduring and ever-evolving relationship with NYC at a pivotal moment for the city. The film premiered Monday, February 22, exclusively at Khaite’s Drive-In and on their website. Watch here:
Ben Quinn chats with shots about three things that inspire him including his favorite director’s oeuvre, the musician he loves to hate, and that one old master’s painting he can’t get out of his head. Read his “Art of Advertising” below. Steve McQueen We have a lot of mind-blowing directors at Superprime, but when Steve […]
Every legend has an origin story. Christopher Wallace, AKA The Notorious B.I.G., remains one of Hip-Hop’s icons, renowned for his distinctive flow and autobiographical lyrics. The Malloys direct “Biggie: I Got a Story to Tell,” a documentary that celebrates Biggie’s life via rare behind-the-scenes footage and the testimonies of his closest friends and family. The […]
Damien Chazelle directed two spots that aired during Super Bowl LV. First is “Flat Matthew” for Doritos. The spot features a “flat” Matthew McConaughey who puffs back up with the help of Doritos 3D Crunch. Along with being an Ad Age Editors Pick, the spot was featured in The Hollywood Reporter, shots, and Adweek, and topped the “best […]
Steve McQueen chats with The Atlantic about creating “Small Axe” for a streaming audience in “Steve McQueen’s Ethos of Generosity.” Steve McQueen has an eye for the tiniest of details. The British director’s first short film, Bear, depicts how a series of looks exchanged between two men builds into a physical showdown. His debut feature, Hunger, tells the […]
Matthew Heineman co-directs “Tiger” for HBO, a documentary series illuminating the rise, fall, and epic comeback of global icon Tiger Woods. Containing “incredible insight into the golf legend’s personal struggles,” the two-part series premiered Sunday, January 10th. Heineman and co-director Matthew Hamachek chat about the series with Forbes, here.
The Malloys direct “Generation E” for General Motors. The film is part of the “Everybody In” campaign, launching GM’s brand new logo and promoting its upcoming wave of electric vehicles, which will release later this year. Watch the film below and check out Forbes’ deeper look at the film and campaign, here.
We are very excited to welcome Sir Steve McQueen to our roster of talented filmmakers. We will be producing his advertising work in collaboration with his London based production company, Lammas Park. “Steve is a visionary and a pioneer, both as an artist and a filmmaker,” says Rebecca Skinner, Managing Director/Executive Producer at Superprime. “His […]