News Rick Famuyiwa brings NFL Legends out of Retirement for PepsiCo

Directed by Rick Famuyiwa, this nostalgia-infused spot for PepsiCo features a constellation of NFL legends including Tom Brady, Julian Edelman, Dan Marino, Randy Moss, Jerry Rice, Emmitt Smith, and newcomer Josh Allen. Together, they bring forth the pure joy of football, especially when paired with delectable Frito-Lay snacks and PepsiCo beverages. As the football season […]

News Kiku Ohe Celebrates the Past with the Present with ‘History in the Making’ for Carhartt

Kiku Ohe’s latest commercial for Carhartt, ‘History In The Making,’ commemorates the brand’s 135-year legacy of crafting durable clothing. Incorporating imagery from a diverse range of occupations, from turbine operators to ranchers, highlighting Carhartt’s versatile and long-lasting clothing, Kiku captures the essence of the legacies built in Carhartt gear. Using juxtaposed historic-sounding audio elements with […]

News Damien Chazelle Directs A Sensorial Adventure for Hennessy

“The smallest of things can trigger an epic journey of thoughts and memories. It’s what is fascinating about consciousness and the human brain.” Damien Chazelle takes us on a 7-minute sensorial adventure, experiencing the universal tale of life’s journey, where memories, places, people, sounds, and emotions unite in “Life is the Greatest Odyssey” for Hennessy. […]

News Kiku Ohe Chats with Little Black Book

Kiku Ohe chats with Little Black Book on the films that left their mark and his latest work for the Diablo gaming franchise. Read the full interview below. LBB> The ad/music video from my childhood that stays with me… Kiku> Gondry’s Daft Punk Around the World. It’s playful, seemingly simple yet layered and complex. I […]

News Chloé Zhao & Kiku Ohe Direct First Live Action Trailer for Diablo IV

Chloé Zhao and Kiku Ohe direct a new horror trailer for Diablo IV. This is the first ever live action trailer from the franchise, created by 72&Sunny. Saviors Wanted captures the ominous, cinematic essence of Diablo IV which is plagued by conflict, fear, and outright destruction. The highly anticipated game will release on June 6th. Featured […]

News Killers of the Flower Moon Receives Nine-Minute Standing Ovation at Cannes Premiere

Martin Scorcese’s new anticipated film, Killers of the Flower Moon, received a nine-minute standing ovation at its world premiere at the Cannes Film Festival on Saturday. The Apple Original drama was adapted for the screen by Eric Roth and Scorcese and stars Leonardo DiCaprio, Robert De Niro, Jesse Plemons, Lily Gladstone, and Brendan Fraser. Killers […]

News Muse by Clio Goes Behind the Scenes with The Malloys

Brendan and Emmett chat with Muse by Clio about searching for the best creative projects to bring to life, working with celebrities, and why they still enjoy working together after all these years. Read the full interview below: MUSE: Let’s start by talking about your decision-making process. How do you decide which commercials to direct? […]

News Pablo Maestres Chats with Little Black Book

Pablo chats with Little Black Book on the element of surprise, the importance of knowing the brand, and seeking more opportunities to work with black and white. Read the full interview below.  LBB> What elements of a script sets one apart from the other and what sort of scripts get you excited to shoot them? Pablo> […]

News Ben Quinn Directs the Ultimate Family Vacation For Visit California

Kids and parents unite for the ultimate family vacation in Visit California’s latest campaign, ‘Childhood Rules,’ directed by Ben Quinn. Made with The Shipyard, the campaign highlights all the California adventures that are fun for both kids and adults alike. Featured in Little Black Book, Shoot, and Ads of the World.

News Welcoming Pablo Maestres

Barcelona-based director Pablo Maestres joins Superprime for US representation. Combining technical prowess and striking imagery, his work often features spontaneous moments of magical realism and humorous absurdities. With an impressive portfolio featuring renowned global brands such as Volkswagen, Minecraft, and Fanta, Maestres’ attention to detail and use of complex choreography are particularly evident in his […]

News James Gray Directs Julia Roberts As Chopard’s Global Ambassador

James Gray directs a series of playful BTS vignettes, launching Julia Roberts as Chopard’s new Global Ambassador. Reminding the world that “Chopard Loves Cinema,” the campaign features Roberts’ iconic smile shining brightly alongside the brand’s jaw-dropping jewels.   Watch the campaign below and learn more in The Hollywood Reporter, People, and Forbes.

News Superprime Makes Ad Age’s 2023 Production Company A-List

We were recognized by Ad Age and listed on the 2023 Production Company A-List. Thank you Ad Age for this honor, we couldn’t have done it without our incredible directors and clients. Read the article below and see the full list here. Superprime celebrated a year of expansion in 2022—including its first work with A-List talent […]

News Philippa Price’s Evolution From Fashion to Filmmaking

Philippa Price is featured in Muse by Clio’s Reinvention column, where she chats about how her career has been a constant pivot including her biggest pivot from fashion to filmmaking. Read it below. What were you before? I’ve always been an artist, but I’ve explored different mediums within that. I honestly feel like my career […]

News Mike Bernstein Promos Jimmy Kimmel Hosting the 95th Oscars

Mike Bernstein directs Jimmy Kimmel’s trailer for his next hosting gig, the 95th Academy Awards. Inspired by the Oscar-nominated hit Top Gun: Maverick, the trailer spoofs a scene from the film – following Kimmel accepting the host position while finding out he wasn’t the first choice, the second, or the 11th. The trailer features special […]

News Rick Famuyiwa Directs Season Three of The Mandalorian

Rick Famuyiwa is a co-director for season three of Disney+’s “The Mandalorian,” premiering March 1. Pedro Pascal returns as the Mandalorian, who this season “will cross paths with old allies and make new enemies as he and Grogu continue their journey together.”  This week the official trailer was released, breaking Star Wars franchise records by […]

News Visit California Ranks in Adforum Top 5 Worldwide for 2022

Rodrigo Valdes’ film “Am I Dreaming?” for Visit California placed in Adforum’s top five most viewed global campaigns for 2022. The film, which stars Mario Lopez and Anthony Anderson, premiered during the Super Bowl LVI pre-game.  Check out the details in Adforum.

News Pachinko Wins at the Critics Choice Awards

The Apple TV+ series “Pachinko,” co-directed by Kogonada, took home the award for Best Foreign Language Series at the Critics Choice Awards. Based on the best-selling novel by Min Jin Lee, the series follows four generations of a Korean immigrant family in Japan.    Check out more details in Forbes.

News Damien Chazelle Directs “Babylon”

Damien Chazelle’s much-anticipated period drama “Babylon” releases in select theaters on December 25 and wide releases in January 2023. The film follows a star-studded cast – Brad Pitt, Margot Robbie, Spike Jonze, Diego Calva, Li Jun Li, Jeff Garlin, Olivia Wilde, Jean Smart, and Tobey Maguire – through the decadence and depravity of Hollywood in […]

News “Welcome to NBA Lane” and “Thanks, Coach” Win at CLIO Sports

We saw some exciting wins at the 2022 CLIO Sports Awards. “Welcome to NBA Lane,” directed by Rick Famuyiwa, took home seven honors – Gold in Film, Silver in Branded Content, Silver in Direction and Copywriting, and Bronze in Athlete Storytelling, Integrated Campaign, and Editing. The Malloys’ “Thanks, Coach” for EA received Bronze in Branded […]

News Welcoming Jamie Rafn

Superprime Films has signed the highly accomplished, award-winning creative and commercial filmmaker Jamie Rafn.  Born in Spain and presently based in London, Rafn studied law at Oxford and qualified as a barrister before devoting himself to his lifelong passion — filmmaking. He has since amassed a critically lauded body of work in film, television, and […]

News James Gray’s Armageddon Time Screens at NYFF

James Gray’s feature film “Armageddon Time” screened at the 60th New York Film Festival on October 12th. Inspired by Gray’s childhood, the film stars Anne Hathaway, Jeremy Strong, and Anthony Hopkins. The film premiered in competition for Palme d’Or at Cannes earlier this summer and was released widely in theaters on October 28th.  During the […]

News Welcoming EP Kate Leahy

We are very happy to welcome Kate Leahy as our newest Executive Producer. Leahy is an Emmy-nominated EP with a wealth of experience spanning more than 20 years in commercial and music video production. Born and bred in London, Leahy grew up in a household where she was not allowed to watch commercials. In spite […]

News The Malloys Direct NFL’s Season Kickoff Campaign

The NFL kicks off the start of the 2022-23 season with an epic pep rally in “It Feels Good to Football,” directed by The Malloys and made with 72andSunny. Set to Dr. Dre’s iconic track “Still D.R.E.,” the star-studded film features celebrity cameo appearances from the likes of Lil Wayne, Saweetie, Simone Biles, Pusha T, […]

News Welcoming Philippa Price

We are very happy to welcome the London-born, LA-based multi-disciplinary creative and director Philippa Price to our roster. Philippa’s distinctive blend of futuristic surrealism derives from an early love of science and design, which she pursued at Parsons School of Design. Upon graduation, she returned to Los Angeles to work at Commune Design, specializing in […]