“Growing up a girl in Japan used to mean one thing. Now it can mean everything.” Caroline Koning directs Nike’s “New Girl” campaign, made with Wieden + Kennedy. Playfully reimagining growing up a girl in Japan, the film features a generation of powerful athletes and activists pushing Japan into a fairer and free future, including […]
David LaChapelle directs Truly’s “No One is Just One Flavor” starring pop star icon Dua Lipa, made with Goodby Silverstein & Partners. Celebrating the unique sides to each one of us, the spot aired on the Season Finale of NBC’s Saturday Night Live. Along with being an Ad Age Creativity Editor’s Pick, the spot was […]
We are pleased to announce the addition of director Jon M. Chu to our diverse roster of talented filmmakers. This is Chu’s first official commercial representation. Chu is a film and television director, producer, and screenwriter He is an alumnus of the University of Southern California School of Cinematic Arts, where he was discovered by […]
The Amazon Prime Video series “Solos,” stars Morgan Freeman, Anne Hathaway, Helen Mirren, Uzo Aduba, Nicole Beharie, Anthony Mackie, Dan Stevens, and Constance Wu, will premiere next Friday, May 21. Sam Taylor-Johnson is one of the directors and Executive Producers of the thought-provoking show which will “explore the deeper meaning of human connection through the […]
National Geographic has acquired Matthew Heineman’s documentary feature “The First Wave.” Shot from March 2020 to June 2020, the film captures the devastating impact of Covid-19 inside one of New York City’s hardest-hit hospitals during the pandemic’s early days. The film will be released in theaters by Neon later this year and will after premiere […]
We are excited to welcome award-winning director Spencer Creigh to our roster of talented filmmakers. Creigh is known for authentic and emotive films that consistently push conventions, while exploring poignant stories from unique and thoughtful perspectives. His background in documentary filmmaking, informs his instincts on performance and ignites his interest in telling genuine stories with […]
On this International Women’s Day, we are excited to announce our newest roster addition, Caroline Koning. Caroline Koning’s multi-disciplinary talent has been highly sought after since her graduation from the esteemed Amsterdam Fashion Institute (AMFI). Directing came quite naturally to Koning, who first immersed herself in learning to edit in order to more fully understand […]
Sean Baker directs and edits Khaite’s Fall/Winter 2021 collection film, “KHAITE.” Shot on the streets of New York, the film celebrates the brand’s enduring and ever-evolving relationship with NYC at a pivotal moment for the city. The film premiered Monday, February 22, exclusively at Khaite’s Drive-In and on their website. Watch here:
Ben Quinn chats with shots about three things that inspire him including his favorite director’s oeuvre, the musician he loves to hate, and that one old master’s painting he can’t get out of his head. Read his “Art of Advertising” below. Steve McQueen We have a lot of mind-blowing directors at Superprime, but when Steve […]
Every legend has an origin story. Christopher Wallace, AKA The Notorious B.I.G., remains one of Hip-Hop’s icons, renowned for his distinctive flow and autobiographical lyrics. The Malloys direct “Biggie: I Got a Story to Tell,” a documentary that celebrates Biggie’s life via rare behind-the-scenes footage and the testimonies of his closest friends and family. The […]
Damien Chazelle directed two spots that aired during Super Bowl LV. First is “Flat Matthew” for Doritos. The spot features a “flat” Matthew McConaughey who puffs back up with the help of Doritos 3D Crunch. Along with being an Ad Age Editors Pick, the spot was featured in The Hollywood Reporter, shots, and Adweek, and topped the “best […]
Steve McQueen chats with The Atlantic about creating “Small Axe” for a streaming audience in “Steve McQueen’s Ethos of Generosity.” Steve McQueen has an eye for the tiniest of details. The British director’s first short film, Bear, depicts how a series of looks exchanged between two men builds into a physical showdown. His debut feature, Hunger, tells the […]
Matthew Heineman co-directs “Tiger” for HBO, a documentary series illuminating the rise, fall, and epic comeback of global icon Tiger Woods. Containing “incredible insight into the golf legend’s personal struggles,” the two-part series premiered Sunday, January 10th. Heineman and co-director Matthew Hamachek chat about the series with Forbes, here.
The Malloys direct “Generation E” for General Motors. The film is part of the “Everybody In” campaign, launching GM’s brand new logo and promoting its upcoming wave of electric vehicles, which will release later this year. Watch the film below and check out Forbes’ deeper look at the film and campaign, here.
We are very excited to welcome Sir Steve McQueen to our roster of talented filmmakers. We will be producing his advertising work in collaboration with his London based production company, Lammas Park. “Steve is a visionary and a pioneer, both as an artist and a filmmaker,” says Rebecca Skinner, Managing Director/Executive Producer at Superprime. “His […]
Taylor Swift took home the 2020 VMA award for Best Direction for her work on “The Man.” Produced by Superprime Films, the video was Swift’s directorial debut. Congrats to Taylor on this much-deserved win! Watch her full acceptance speech below.
“We started with this basic idea that everything was going to be shot vertically. And then that helped dictate what we were going to shoot and what kind of story we were going to tell.” Damien Chazelle directs “The Stunt Double,” the latest short film in Apple’s “Shot on iPhone” campaign, filmed on an iPhone […]
Taylor Swift writes and directs “Cardigan,” the first video from her newly-released “Folklore” album. Produced by Superprime, this is the second collaboration between Swift and Superprime. Working with cinematographer Rodrigo Prieto, the video was filmed safely under full COVID protocols.
Ben Quinn chats with The Poolhouse about some of his iconic work including “Fifth Ward Saints” for Dicks Sporting Goods and his quarantine film he made with his son Billy. Full interview below.
Ben Quinn chats with Little Black Book about his quarantine film which he collaborated on with his son Billy. When you decided that you wanted to make a film with Billy, what were your starting points? Were you quite fixed on a concept and focusing it around football early on? Yeah, the football-sized hole in Billy’s […]
Ben Quinn’s new quarantine film follows his son, Bill, through a hauntingly empty Los Angeles. Below is a director’s statement from Ben about the film. If I was granted a wish, Id like to see my boy Bill play football again. Without having a genie in the bottle. I decided to make a film as […]
Taylor Swift transforms into “The Man” in her latest music video. Produced by Superprime, the video is Swift’s directorial debut and the latest video from her Lover album. Watch the full video below.
Yorgos Lanthimos shoots a cover and fashion story for the February issue of Vogue Ukraine, dedicated to the European cinema. With actress Margaret Cuelli as the model, “The Part of the Body Where the Ankle Meets the Thigh” is set in a fake London workshop, where models of body parts are made for filmmaking. See more […]
Live horses roam LA in another dynamic collaboration with Gucci and Yorgos Lanthimos. The lavish Spring/Summer 2020 campaign, which includes print and a film, brings models and horses through the streets of Los Angeles and to the prestigious Chateau Marmont hotel, enjoying ostensibly human activities such as going to the car wash, getting stuck in […]