Produced by Superprime Films and directed by Alice Brooks in her directorial debut, Xfinity’s new campaign presents an inspiring narrative following Ariana Grande and Cynthia Erivo’s shared journey toward their roles in Wicked. Brooks, who served as cinematographer for the upcoming Wicked film, brings her expertise to this spot, envisioning moments from the stars’ childhoods, […]

Christian Louboutin unveiled a hypnotic artistic performance, co-created with artistic director David LaChapelle and choreographed by Blanca Li, at Paris’s legendary Piscine Molitor. In an audacious twist, the trio called on the French Olympic artistic swimming team to make history by performing in heels for the first time, a nod to the House’s Women’s SS2025 […]

Rihanna‘s reign as Queen of Dior J’adore has officially begun. Dior unveiled Rihanna’s first campaign film, directed by Steven Klein and set to the Anti track “Love on the Brain.” The piece tells the story of “a metamorphosis and a coronation, a fusional encounter between a pop idol and a legendary perfume.”  Rihanna transforms into […]