EA partnered with Superprime and directors Brendan and Emmett Malloy to release a tribute film that brings Coach Madden to life from the perspective of those who have shared the privilege of learning from him, including his friends, colleagues, NFL Hall of Famers, and ultimate star quarterbacks Tom Brady and Patrick Mahomes. Shot on 35mm, it stands as a moving tribute to the legacy of sports legend, John Madden, capturing the profound influence of the man behind the name. As described by the Muse by Clio publication, “‘Thanks, Coach’ explores that trinity of achievements and Madden’s complex personality through interviews with luminaries and archival footage of the man himself.”