Universal Pictures partnered with Epic Games’ online video game, Fortnite, on We Will Be Monsters. Directed by Rick Famuyiwa and produced by Superprime, the animated four-part miniseries reimagines iconic Universal monster characters in a way that is more diverse than ever before, featuring characters and stories that span the globe. The development process focused on translating the hand-drawn essence of classic horror into a cutting-edge digital environment, utilizing sophisticated animation techniques to ensure the characters felt both grounded and otherworldly. This collaboration highlights the growing significance of video game culture as a primary engine for brand storytelling, where the immersive nature of gaming platforms offers studios a unique venue to engage with a global, digitally-native audience.