“Bleu de Chanel” is a first-time collaboration between director Martin Scorsese and Timothée Chalamet. Produced by Superprime Films alongside Chanel and written by Scorsese and Alfonso Gomez-Rejon, this campaign was filmed on location in NYC’s SoHo and serves as an evocative mood piece rather than a traditional product advertisement. It creates a dialogue between Chalamet’s artistic sensibility and Scorsese’s virtuosity, exploring the nuanced conflict between being a global celebrity and the drive to stay true to oneself, ultimately culminating in the message: “Find your blue, find yourself.”