Superprime produced J’adore Dreaming, the high-profile Dior campaign directed by Steven Klein and starring Rihanna. The project marked a significant milestone as the brand’s first collaboration with Rihanna as the new face of the J’adore perfume. The piece tells the story of a “metamorphosis and a coronation, a fusional encounter between a pop idol and a legendary perfume.” Through Klein’s lens, Rihanna transforms into the human embodiment of the perfume, representing the triumphant and free-spirited femininity of J’adore. Shot on location in Paris and Versailles, and set to Rihanna’s Anti track, Love on the Brain, the production navigated complex environments to deliver the film’s luxurious, dream-like aesthetic, creating a golden, contemporary incarnation of J’adore.