Superprime has enjoyed a dynamic two-year collaboration with Christian Louboutin and director David LaChapelle in capturing the immersive, non-traditional fashion experiences that redefine the runway. In 2024, the partnership produced “Paris Is Louboutining,” a film capturing the hypnotic performance at the legendary Piscine Molitor featuring the French Olympic artistic swimming team performing in heels. This was followed in 2025 by the “Loubi Show,” an Americana-inspired production set in a stadium that drew on the energy of high school homecoming games with baton twirlers, cheerleaders, and football players. “Louboutin’s presentation went beyond the conventional extravagance expected at Paris Fashion Week and created an entire atmosphere. Through the collaboration with creatives LaChapelle and Li, the maison made audiences nostalgic for their youth, bringing home a massive triumph.”