Our collaboration with award-winning director Yorgos Lanthimos and Prada resulted in the campaign for the classic Galleria bag, starring Prada Ambassador Scarlett Johansson. Lanthimos, renowned for his distinct cinematic style, wrote the film alongside his longtime collaborator, Efthimis Filippou. In addition to directing the piece, Lanthimos also photographed the accompanying stills campaign. The production involved Scarlett Johansson portraying different identities of ‘Scarlett’, born through ritual.

Scarlett Johansson on the campaign: “the idea for this Prada campaign is a play on identity, the identities that live within all of us, the different masks we wear, the different characters we play, the different people we are with other people, in different relationships. The work becomes personally meaningful because you start to really feel it as you’re saying it, it starts to live more inside you – and then, you can really explore. This film is less about assuming a character, more about expressing different versions of myself.”