Rick Famuyiwa brings NFL Legends out of Retirement for PepsiCo

Directed by Rick Famuyiwa, this nostalgia-infused spot for PepsiCo features a constellation of NFL legends including Tom Brady, Julian Edelman, Dan Marino, Randy Moss, Jerry Rice, Emmitt Smith, and newcomer Josh Allen. Together, they bring forth the pure joy of football, especially when paired with delectable Frito-Lay snacks and PepsiCo beverages. As the football season kicks off, Marino, Moss, Rice, and Smith playfully contemplate a comeback, discovering the game is tougher and faster than remembered. Marino’s search for reading glasses and Smith’s inadvertent bench nap add humorous twists to this heartwarming reunion.

The ad was featured in Muse by Clio, Little Black Book, and was an Ad Age Creativity Editor’s Pick.

Check out the film below.



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