Kiku Ohe Celebrates the Past with the Present with ‘History in the Making’ for Carhartt

Kiku Ohe’s latest commercial for Carhartt, ‘History In The Making,’ commemorates the brand’s 135-year legacy of crafting durable clothing. Incorporating imagery from a diverse range of occupations, from turbine operators to ranchers, highlighting Carhartt’s versatile and long-lasting clothing, Kiku captures the essence of the legacies built in Carhartt gear. Using juxtaposed historic-sounding audio elements with contemporary visuals, the campaign skillfully merges Carhartt’s heritage and timeless value with the lives of hardworking individuals who continue to shape history in the modern world. Featured in Shots & LBB.

Check out the film below.


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