News Welcoming Sebastian Lopez
Superprime is proud to welcome Danish-Cuban director, Sebastian Lopez, to its roster for commercial and branded representation in the US, UK, and Amsterdam, marking his first commercial representation in these markets. Lopez grew up between contrasts: ten years of violin, rooted in structure and discipline, alongside a steady diet of Cristiano Ronaldo clips, old Pepsi […]
News Michelle Ross Named 2026 AICP Show Chairperson
Michelle Ross, managing director and founding partner of Superprime, has been named chairperson of the 2026 AICP Show: The Art & Technique of the Commercial. “The AICP Show Board of Governors couldn’t have made a better choice as chair for the 2026 installment of the AICP Show, especially for this moment in our industry,” said […]
News Sandiwara Premieres at Berlinale Film Festival
Sandiwara, the new short film directed by Sean Baker and starring Michelle Yeoh, premiered in a special screening at Berlinale International Film Festival. Written and directed by Sean Baker, the film was captured on an iPhone and set in the Malaysian city of Penang. Michelle Yeoh appears as five separate characters, each navigating the rhythms of […]