Superprime had plenty to celebrate at this year’s CICLOPE Festival. Josh Safdie took home Gold in Direction for Nike’s “Sleep Well, NY,” produced by Superprime in collaboration with Wieden+Kennedy. The film celebrates the New York Knicks’ championship victory, capturing the energy and emotion of a city that had waited 53 years for the moment. Beyond […]

For ŌURA’s ‘Wear Your Best Life’ campaign, Sam Walker turns hands into the inhabitants of a tiny world, walking, skating, swimming and commuting through a fully hand-built 1:10 scale city. Shot in Prague, the production brought together 35 master model-makers to create everything from a 20-foot city street and working miniature subway cars to a […]