

News Rick Famuyiwa brings NFL Legends out of Retirement for PepsiCo
Directed by Rick Famuyiwa, this nostalgia-infused spot for PepsiCo features a constellation of NFL legends including Tom Brady, Julian Edelman, Dan Marino, Randy Moss, Jerry Rice, Emmitt Smith, and newcomer Josh Allen. Together, they bring forth the pure joy of football, especially when paired with delectable Frito-Lay snacks and PepsiCo beverages. As the football season […]

News Kiku Ohe Celebrates the Past with the Present with ‘History in the Making’ for Carhartt
Kiku Ohe’s latest commercial for Carhartt, ‘History In The Making,’ commemorates the brand’s 135-year legacy of crafting durable clothing. Incorporating imagery from a diverse range of occupations, from turbine operators to ranchers, highlighting Carhartt’s versatile and long-lasting clothing, Kiku captures the essence of the legacies built in Carhartt gear. Using juxtaposed historic-sounding audio elements with […]

News Damien Chazelle Directs A Sensorial Adventure for Hennessy
“The smallest of things can trigger an epic journey of thoughts and memories. It’s what is fascinating about consciousness and the human brain.” Damien Chazelle takes us on a 7-minute sensorial adventure, experiencing the universal tale of life’s journey, where memories, places, people, sounds, and emotions unite in “Life is the Greatest Odyssey” for Hennessy. […]