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A Los Angeles production company specializing in commercials, branded content and innovative film.

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The Malloys and Nathalie Canguilhem Tag Team Under Armour’s New Campaign

“How are you going to get there?” That’s the question Dwayne “The Rock” Johnson asks viewers in the launch film for Under Armour’s new campaign “Will Finds A Way” out of Droga5. Directed by The Malloys, whose dynamic yet down-to-earth style have won them jobs in the past for brands such as Nike and ESPN, […]

Diesel & Alex Traverse the Globe for Spy Thriller TUMI Spot

No matter what the latitude, TUMI’s luggage can make it there. The adventurous spot out of EP+Co directed by Diesel & Alex features Alexander Skarsgård of Big Little Lies in a globetrotting mission accompanied by his TUMI Latitude case. “For this Latitude journey, we traveled continuously around the globe on one degree of latitude to […]

Superprime welcomes Michael Lawrence

We are incredibly excited to announce newest addition to the Superprime family, director/DP and photographer Michael Lawrence. As an image maker, Lawrence’s output is visually arousing, yet grounded in a fascination with the human condition, and a deep, profound connection to his subjects. When asked what he loves most about filmmaking, Lawrence said, “I feel […]

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