Produced by Superprime Films and directed by Alice Brooks in her directorial debut, Xfinity’s new campaign presents an inspiring narrative following Ariana Grande and Cynthia Erivo’s shared journey toward their roles in Wicked. Brooks, who served as cinematographer for the upcoming Wicked film, brings her expertise to this spot, envisioning moments from the stars’ childhoods, showing how both girls dreamed of Oz and nurtured a passion for performance from a young age. As the story shifts between their parallel lives, the audience is immersed in the unfolding “destiny” of these two young dreamers. Alice uses fluid, dynamic camera work, and thoughtful transitions, building momentum through the actors’ expressions and movements, illustrating how each act of determination propels them toward their iconic roles as Glinda and Elphaba.
Cinematography and VFX capture the transformative nature of destiny with each beat, taking the viewer from the girls’ earth-toned early years into the vibrant hues of Oz. As they embrace their characters on stage, practical costumes and set pieces give way to a fully realized vision of Oz, where the Yellow Brick Road and Emerald City emerge in hyper-real splendor. The ad highlights Xfinity and Sky as the connectors of dreams, reinforcing their role in making the seemingly impossible feel real. The campaign resonates as a tribute to the dream-chasing spirit of Grande and Erivo, celebrating their journey to Wicked and underscoring the promise of staying connected.
“Having filmed Wicked, I saw firsthand the magic Cynthia and Ariana bring to their roles. With a lifetime of parallel experiences between them, their first meeting as Elphaba and Glinda is a feeling I will never forget. My dream for this campaign was to bring the power of that moment into our audience’s living room—so they, too, could feel part of this shared destiny,” says director and cinematographer, Alice Brooks.
Alice also recently directed a national marketing campaign for Target produced by Superprime, starring Cynthia Erivo which announced Target as the official retail partner of Universal Products & Experiences.
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