The NFL kicks off the start of the 2022-23 season with an epic pep rally in “It Feels Good to Football,” directed by The Malloys and made with 72andSunny. Set to Dr. Dre’s iconic track “Still D.R.E.,” the star-studded film features celebrity cameo appearances from the likes of Lil Wayne, Saweetie, Simone Biles, Pusha T, DK Metcalf, and many more.

An Ad Age Creativity Editors Pick, the campaign is also featured in Adweek and Muse by Clio.