Rick Famuyiwa Directs “Welcome to NBA Lane”

The NBA celebrates its storied history and 75th anniversary with “Welcome to NBA Lane,” directed by Rick Famuyiwa. Michael B. Jordan stars as a bus driver who shuttles children through a fictional neighborhood inhabited by former and current NBA players including Kevin Durant, LeBron James, Kawhi Leonard, Magic Johnson, Larry Bird, Bill Russell, Julius Erving, Oscar Robertson, Isaiah Thomas, Zion Williamson, and Dwyane Wade. The film is an Ad Age Creativity Editor’s Pick and an Adweek Ad of the Day.

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