Hamish Rothwell directs Smirnoff’s new campaign, “Welcome to the Fun,” which condenses comedian Ted Danson’s wit and charm into bite-sized six and fifteen-second ads. Danson is joined by other celebrities in the campaign, including LGBT activist Lavern Cox, actress Jenna Fischer, “Queer Eye’s” Jonathan Van Ness and comedian Nicole Byer.

The campaign, produced for 72andSunny, continues Smirnoff’s approach of portraying the vodka as affordable and suitable for an array of consumers.

See all the videos and read more about the campaign in AdAge’s article, here.