Ben Quinn introduces Panera Bread as a lifestyle brand in his latest spot for Anomaly.

“Food As It Should Be,” directed by Ben, takes an intimate look at life how it should be and the healthy alternatives that Panera offers. It’s a testament to the core values that Panera believes in and the spirit of their business, showcased through personal vignettes that reinforce happiness and wellness.

The campaign is Anomaly’s first with Panera. In tandem with the release of the :60 and :30 spots, CEO Ron Shaich premiered a two minute video in which he discusses what the company stands for, and a letter that ran in many major newspapers around the country in which he espouses Panera’s mission to “serve you food that I want to eat myself and serve to my own children. I want to wake up every morning optimistic about the direction our food system is headed. I want to see our country get healthier and stronger by experiencing the joy of good eating.”

The joy of good eating is on full display in this anthem spot.