Superprime Films announces the US signing of director Diego Contreras, a storyteller whose evocative imagery navigates the delicate balance between modernity and timelessness. His visual language is imbued with energy, introspection, and human grace—often juxtaposing the bold immediacy of the present with echoes of a deeper nostalgic past. A former art director at BBDO NY, […]

Produced by Superprime Films and directed by Alice Brooks in her directorial debut, Xfinity’s new campaign presents an inspiring narrative following Ariana Grande and Cynthia Erivo’s shared journey toward their roles in Wicked. Brooks, who served as cinematographer for the upcoming Wicked film, brings her expertise to this spot, envisioning moments from the stars’ childhoods, […]

Christian Louboutin unveiled a hypnotic artistic performance, co-created with artistic director David LaChapelle and choreographed by Blanca Li, at Paris’s legendary Piscine Molitor. In an audacious twist, the trio called on the French Olympic artistic swimming team to make history by performing in heels for the first time, a nod to the House’s Women’s SS2025 […]