“Growing up a girl in Japan used to mean one thing. Now it can mean everything.”
Caroline Koning directs Nike’s “New Girl” campaign, made with Wieden + Kennedy. Playfully reimagining growing up a girl in Japan, the film features a generation of powerful athletes and activists pushing Japan into a fairer and free future, including football player Ami Otaki, high school sumo wrestler Rizumu Kasai, wrestler Miyu Nakamura, and figure skater Marin Honda. Learn more about the film in Muse by Clio.