Eli Sverdlov for Alibaba

We’re excited to introduce Eli Sverdlov’s latest work — a series of advertisements for Olympic sponsor, Alibaba.

The campaign features three inspirational sports stories: One is centered on the 1928 Amsterdam Olympics, in which Australian rower Bobby “The King” Price stopped rowing to let ducks cross the waterway during a semi-final.

Another features a Kenyan ice hockey hopeful, his story told as a child.

All are centered around the theme: “The Greatness of Small.” The idea aims to use sports to draw links between Alibaba’s work with small businesses, showing how powerful small can be with the right support.

Watch Eli’s full reel.


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