News Rebecca Skinner in Little Black Book

Superprime’s Managing Director, Rebecca Skinner, chats with Little Black Book  in “5 Minutes with..” LBB: What did you do before you fell into the world of production? Were you quite single-minded growing up or did you flit around industries before finding your calling?   Rebecca: Back in the day I dabbled in front of the camera, […]

News Loren Denis’ “Essential List” in Little Black Book

Director Loren Denis shares her “Essentials List” with Little Black Book, which includes a dreamy staycation spot, her pet camera, and the best kebab in town.   Lifestyle Place of birth: Paris Hometown: Paris Staycation: Up north in my mom’s country house, in ‘baie de somme’ Vacation: Greece Pet: My Olympus Muji II (!)… besides […]

News Michelle Ross in Muse by Clio

Superprime’s Managing Director, Michelle Ross, shares her “Day in the Life” with Muse by Clio. Sales has been something I have done since I was 18. It started with selling cars to get myself through college. I have a work ethic like no other. I like to be busy, work hard, and—as anyone who knows […]

News Superprime Signs Director Yorgos Lanthimos

We are pleased to announce the signing of Yorgos Lanthimos to our director roster for US commercial representation. Lanthimos is a multi-award-winning director whose first English language feature film “The Lobster,” starring Golden Globe nominee Colin Farrell, won the Jury Prize at the 68th Cannes Film Festival in 2015. The film also won Best Screenplay […]

News The Malloys for Google Chrome

The Malloys direct Google Chrome’s new campaign “Don’t Be a Browser.” Google partnered with Virtue, the agency born from Vice, to create the campaign to celebrate the 10-year anniversary of Chrome. The spot reminds us that the internet has become a fundamental part of our everyday living and opens up the door to do, create, […]

News The Malloys and LeBron James for NBA 2K

The Malloys collaborate again with NBA champion LeBron James on the “Come for the Crown” trailer for the 20th anniversary edition of NBA 2K. James gives a first look at his new Lakers jersey while letting the world know that the throne is still his and he has no plans of relinquishing it. In addition […]

News Trailer for Matthew Heineman’s “A Private War” is Released

The trailer for Matthew Heineman’s “A Private War” is officially out. The film stars Oscar-nominated actress Roseamund Pike and co-stars Stanley Tucci and Jamie Dorman. The biopic tells the ill-fated story of Sunday Times journalist Marie Colvin, groundbreaking reporter in some of the most dangerous, war-torn regions on earth. The film opens in limited release, […]

News Hamish Rothwell’s new “Welcome to the Fun%” for Smirnoff

    Hamish Rothwell directs Smirnoff’s new campaign, “Welcome to the Fun,” which condenses comedian Ted Danson’s wit and charm into bite-sized six and fifteen-second ads. Danson is joined by other celebrities in the campaign, including LGBT activist Lavern Cox, actress Jenna Fischer, “Queer Eye’s” Jonathan Van Ness and comedian Nicole Byer. The campaign, produced […]

News Mike Bernstein’s Cheeky “Lets Have a Threeday” for HotelTonight

Mike Berstein directs HotelTonight’s new midly saucy campaign, “Lets Have a Threeday,” which features three ads that may suggest something a little more outré than a Friday to Sunday jaunt. Comedian Rachel Feinstein (Trainwreck, Crashing, Last Comic Standing) stars in the spots, planning “threeday” with her friends with strategically placed sound effects like a blender, […]

News Superprime Signs Giancarlo Sánchez

We are pleased to announce the signing of Giancarlo Sánchez to our director roster for US commercial representation. Sánchez is an award-winning director best known for his work on “Evert_45,” an interactive campaign for Dutch telecom brand KPN which uses technology to make the stories of World War II veterans accessible to younger viewers. Told […]

News First Trailer for Damien Chazelle’s “First Man”

The first trailer for Damien Chazelle’s “First Man” is officially out. The film stars Ryan Gosling as Neil Armstrong making his infamous first man steps on the moon. The film is Chazelle’s follow up to the Oscar-winning “La La Land,” which also starred Gosling. The film additionally stars Claire Foy as Janet Armstrong, Neil’s wife. […]

News Kiku Ohe Speaks With Little Black Book

LBBO’s Laura Swinton recently spoke with Superprime director Kiku Ohe on his previous and past work. On filming his first feature “The Lines” in California: “California is such an interesting and strange place. Once you get out of the city it is pretty stunning. The severeness of the desert. The landscape is really interesting to […]

News Nathalie Canguilhem Speaks with Free the Bid

Award-winning creative agency Droga5 recently announced its support for Free the Bid. In celebration of this commitment, the agency’s Chief Creation Officer, Sally-Anne Dale, sat down with director Nathalie Canguilhem, who stood out among the rest of those considered for Under Armour’s new “Will Finds a Way” campaign. Enjoy the read! Sally-Ann Dale: What can you share about the bidding process […]

News Michael Lawrence Releases Triumphant Spot for Oakley

When Michael Lawrence pitched his take on Oakley’s new campaign, he was excited by the prospect of taking on both film and print—giving him the opportunity to take a deep dive into the campaign and individual athlete stories. “It’s rare to be able to spend this long on a project,” says Lawrence. “We were working […]

News The Malloys and Nathalie Canguilhem Tag Team Under Armour’s New Campaign

“How are you going to get there?” That’s the question Dwayne “The Rock” Johnson asks viewers in the launch film for Under Armour’s new campaign “Will Finds A Way” out of Droga5. Directed by The Malloys, whose dynamic yet down-to-earth style have won them jobs in the past for brands such as Nike and ESPN, […]

News Diesel & Alex Traverse the Globe for Spy Thriller TUMI Spot

No matter what the latitude, TUMI’s luggage can make it there. The adventurous spot out of EP+Co directed by Diesel & Alex features Alexander Skarsgård of Big Little Lies in a globetrotting mission accompanied by his TUMI Latitude case. “For this Latitude journey, we traveled continuously around the globe on one degree of latitude to […]

News Superprime welcomes Michael Lawrence

We are incredibly excited to announce newest addition to the Superprime family, director/DP and photographer Michael Lawrence. As an image maker, Lawrence’s output is visually arousing, yet grounded in a fascination with the human condition, and a deep, profound connection to his subjects. When asked what he loves most about filmmaking, Lawrence said, “I feel […]

News A new VR experience from Facebook

TOGETHER is an immersive, emotional VR experience that fuses dance and technology. It debuts this week at SXSW. The piece was created in collaboration with director Terrence Malick, Academy Award-nominated cinematographer Rodrigo Prieto, movement artists Jon Boogz and Lil Buck, editors Ting Poo, Haines Hall, Rehman Ali, and composer Simon Franglen, along with Superprime and Facebook’s creative […]

News Kiku Ohe — The Lines

We’re excited to highlight the trailer for Kiku Ohe’s first feature, The Lines. The film follows two actors who flee Los Angeles to seek quiet and solitude in the desert—ultimately exploring how we connect with each other and the world around us. The feature was recognized as Best Narrative Feature Film at New York Film […]

News Loren Denis for La Mer

We’re excited to introduce new work from Loren Denis, featuring Kate Hudson for La Mer. Shot in Iceland, the series highlights Kate’s love story to La Mer, “Ways to Love La Mer.” Each piece spotlights one of La Mer’s five greatest moisturizers. Kate told People, “Iceland is an incredible, magical country. The landscapes are just awe-inspiring.  It is very […]

News Eli Sverdlov for Alibaba

We’re excited to introduce Eli Sverdlov’s latest work — a series of advertisements for Olympic sponsor, Alibaba. The campaign features three inspirational sports stories: One is centered on the 1928 Amsterdam Olympics, in which Australian rower Bobby “The King” Price stopped rowing to let ducks cross the waterway during a semi-final. Another features a Kenyan […]

News Tyrone Lebon joins Superprime

We’re excited to begin the new year with an addition to the Superprime roster—talented director, Tyrone Lebon. Lebon has worked with a variety of fashion clients, including Celine, Louis Vuitton Calvin Klein, Nike, and Supreme. His 30-minute documentary film and book project, Reely and Truly, is a visual meditation on contemporary photographers, their lives, and […]

News Loren Denis chats with Free the Bid

Loren Denis recently chatted with Free the Bid, an initiative started by director Alma Harel to give women directors a voice in advertising. Now, more than ever, it’s incredibly important to be an advocate for women directors and diversity in advertising. Read the full interview below. Can you tell us a bit about how you […]

News Holiday weekend sees two premieres for Superprime directors

Paul Thomas Anderson’s Phantom Thread and Scott Cooper’s Hostiles both hit theaters this holiday weekend. Anderson’s film bypasses the traditional Friday opening for a Christmas day release on the 25th. Phantom Thread, which is Paul Thomas Anderson’s eighth film, has already garnered much buzz, serving as Daniel Day-Lewis’ last acting role prior to retiring. The […]