Eli Sverdlov for Alibaba

We’re excited to introduce Eli Sverdlov’s latest work — a series of advertisements for Olympic sponsor, Alibaba. The campaign features three inspirational sports stories: One is centered on the 1928 Amsterdam Olympics, in which Australian rower Bobby “The King” Price stopped rowing to let ducks cross the waterway during a semi-final. Another features a Kenyan […]

Superprime welcomes Matt Kamen

We’re excited to introduce writer and director Matt Kamen to the Superprime roster. Matt has worked with clients including McDonald’s, Jetstar Airways, Airtasker, Wotif, and Taco Bell. Throughout his work, Matt is known for injecting subtle, character-based comedy with a bit of a darker edge. “Every director likes a solid idea or concept,” Matt told […]

Tyrone Lebon joins Superprime

We’re excited to begin the new year with an addition to the Superprime roster—talented director, Tyrone Lebon. Lebon has worked with a variety of fashion clients, including Celine, Louis Vuitton Calvin Klein, Nike, and Supreme. His 30-minute documentary film and book project, Reely and Truly, is a visual meditation on contemporary photographers, their lives, and […]

Loren Denis chats with Free the Bid

Loren Denis recently chatted with Free the Bid, an initiative started by director Alma Harel to give women directors a voice in advertising. Now, more than ever, it’s incredibly important to be an advocate for women directors and diversity in advertising. Read the full interview below. Can you tell us a bit about how you […]

Holiday weekend sees two premieres for Superprime directors

Paul Thomas Anderson’s Phantom Thread and Scott Cooper’s Hostiles both hit theaters this holiday weekend. Anderson’s film bypasses the traditional Friday opening for a Christmas day release on the 25th. Phantom Thread, which is Paul Thomas Anderson’s eighth film, has already garnered much buzz, serving as Daniel Day-Lewis’ last acting role prior to retiring. The […]

The Malloys’ “The Tribes of Palos Verdes” has Los Angeles premiere

The Malloy brothers premiere their film in Los Angeles

Superprime hosts screening of Kiku Ohe’s ‘The Lines’

The new film explores how we connect with each other and the world around us

Hamish Rothwell brings Aldi a cricket-filled Christmas

We all have our holiday traditions

The Malloy Brothers’ “The Tribes of Palos Verdes” gets a trailer

The drama out of IFC Films is set for a December 1st release.

Ben Quinn brings people together for Samsung

“They’re Here” out of adam&eveDDB NY celebrates the chaos and excitement of coming together.

+jacksonkarinja direct “Ode” for Samsung Smart Switch

The new Samsung spot highlights the ease of switching your memories to your new phone.

Watch the teaser for Scott Cooper’s “Hostiles”

The film starring Christian Bale was a hit at Telluride this past weekend.

The Tribes of Palos Verdes from The Malloys heads to Hamptons Film Fest

The coming-of-age family drama stars Jennifer Garner, Maika Monroe, and Justin Kirk.

The Malloys direct “Many Chairs, One Table” for Walmart

The latest from The Malloys is a celebration of unity.

David LaChapelle shoots Miley Cyrus for Taschen cover

Miley Cyrus posed as a fairy for the cover of David LaChapelle’s Lost + Found, published by Taschen.

Nathalie Canguilhem joins Superprime

The fashion film auteur brings her chic street vision.

Ad Forum names Jeppe Rønde as a top five director

Rønde receives high praise for his work on “The DNA Journey” for Momondo.

Cannes Lions go to work from Jeppe Rønde, Damien Chazelle, and David LaChapelle

‘The DNA Journey’, ‘Unlimited Future’, and ‘Make Love Not Walls’ take home coveted Cannes Lions.

The Malloys capture the whole picture in ION360 spot

The spot shows the new camera attachment for smartphones at work.

Matthew Heineman’s “City of Ghosts” premieres at Tribeca

Matthew Heineman’s much anticipated documentary feature City of Ghosts celebrated its premiere last week at the Tribeca Film Festival.

Superprime directors lend creative to Tumi’s The Perfect Journey films

The Perfect Journey is a new campaign from Tumi to showcase their high-end 19 Degree Collection, an elegantly-crafted way to travel.

Justin Kurzel signs to Superprime

We welcome a celebrated Australian filmmaker known for telling affecting and visceral stories.

Dave Ma captures Paralympic swimmer Sophie Pascoe for Rebel Sport

The director continues the “What’s Your Why?” campaign in a moving branded film celebrating the Paralympian’s story.

David LaChapelle and Sergei Polunin’s new collaboration is a stunning ballet

Project Polunin premieres this week at Sadler’s Wells, and will go on to tour internationally.