Award-winning creative agency Droga5 recently announced its support for Free the Bid. In celebration of this commitment, the agency’s Chief Creation Officer, Sally-Anne Dale, sat down with director Nathalie Canguilhem, who stood out among the rest of those considered for Under Armour’s new “Will Finds a Way” campaign. Enjoy the read! Sally-Ann Dale: What can you share about the bidding process […]
When Michael Lawrence pitched his take on Oakley’s new campaign, he was excited by the prospect of taking on both film and print—giving him the opportunity to take a deep dive into the campaign and individual athlete stories. “It’s rare to be able to spend this long on a project,” says Lawrence. “We were working […]
“How are you going to get there?” That’s the question Dwayne “The Rock” Johnson asks viewers in the launch film for Under Armour’s new campaign “Will Finds A Way” out of Droga5. Directed by The Malloys, whose dynamic yet down-to-earth style have won them jobs in the past for brands such as Nike and ESPN, […]
No matter what the latitude, TUMI’s luggage can make it there. The adventurous spot out of EP+Co directed by Diesel & Alex features Alexander Skarsgård of Big Little Lies in a globetrotting mission accompanied by his TUMI Latitude case. “For this Latitude journey, we traveled continuously around the globe on one degree of latitude to […]
We are incredibly excited to announce newest addition to the Superprime family, director/DP and photographer Michael Lawrence. As an image maker, Lawrence’s output is visually arousing, yet grounded in a fascination with the human condition, and a deep, profound connection to his subjects. When asked what he loves most about filmmaking, Lawrence said, “I feel […]
TOGETHER is an immersive, emotional VR experience that fuses dance and technology. It debuts this week at SXSW. The piece was created in collaboration with director Terrence Malick, Academy Award-nominated cinematographer Rodrigo Prieto, movement artists Jon Boogz and Lil Buck, editors Ting Poo, Haines Hall, Rehman Ali, and composer Simon Franglen, along with Superprime and Facebook’s creative […]
We’re excited to highlight the trailer for Kiku Ohe’s first feature, The Lines. The film follows two actors who flee Los Angeles to seek quiet and solitude in the desert—ultimately exploring how we connect with each other and the world around us. The feature was recognized as Best Narrative Feature Film at New York Film […]
We’re excited to introduce new work from Loren Denis, featuring Kate Hudson for La Mer. Shot in Iceland, the series highlights Kate’s love story to La Mer, “Ways to Love La Mer.” Each piece spotlights one of La Mer’s five greatest moisturizers. Kate told People, “Iceland is an incredible, magical country. The landscapes are just awe-inspiring. It is very […]
We’re excited to introduce Eli Sverdlov’s latest work — a series of advertisements for Olympic sponsor, Alibaba. The campaign features three inspirational sports stories: One is centered on the 1928 Amsterdam Olympics, in which Australian rower Bobby “The King” Price stopped rowing to let ducks cross the waterway during a semi-final. Another features a Kenyan […]
We’re excited to introduce writer and director Matt Kamen to the Superprime roster. Matt has worked with clients including McDonald’s, Jetstar Airways, Airtasker, Wotif, and Taco Bell. Throughout his work, Matt is known for injecting subtle, character-based comedy with a bit of a darker edge. “Every director likes a solid idea or concept,” Matt told […]
We’re excited to begin the new year with an addition to the Superprime roster—talented director, Tyrone Lebon. Lebon has worked with a variety of fashion clients, including Celine, Louis Vuitton Calvin Klein, Nike, and Supreme. His 30-minute documentary film and book project, Reely and Truly, is a visual meditation on contemporary photographers, their lives, and […]
Loren Denis recently chatted with Free the Bid, an initiative started by director Alma Harel to give women directors a voice in advertising. Now, more than ever, it’s incredibly important to be an advocate for women directors and diversity in advertising. Read the full interview below. Can you tell us a bit about how you […]
Paul Thomas Anderson’s Phantom Thread and Scott Cooper’s Hostiles both hit theaters this holiday weekend. Anderson’s film bypasses the traditional Friday opening for a Christmas day release on the 25th. Phantom Thread, which is Paul Thomas Anderson’s eighth film, has already garnered much buzz, serving as Daniel Day-Lewis’ last acting role prior to retiring. The […]
The Malloy brothers premiere their film in Los Angeles
The new film explores how we connect with each other and the world around us
We all have our holiday traditions
The drama out of IFC Films is set for a December 1st release.
“They’re Here” out of adam&eveDDB NY celebrates the chaos and excitement of coming together.
The new Samsung spot highlights the ease of switching your memories to your new phone.
The film starring Christian Bale was a hit at Telluride this past weekend.
The coming-of-age family drama stars Jennifer Garner, Maika Monroe, and Justin Kirk.
The latest from The Malloys is a celebration of unity.
Miley Cyrus posed as a fairy for the cover of David LaChapelle’s Lost + Found, published by Taschen.
The fashion film auteur brings her chic street vision.