Laurence Dunmore joins Superprime

Inspired and authentic, Laurence is a director whose work we’re very excited about.

Laurence Dunmore’s unique directorial vision has earned him a slew of accolades, including the industry’s highest honor, a Cannes Gold Lion. He’s a talented storyteller, and we’re thrilled to announce he’s now a member of the Superprime family.

His work includes a dramatic and artful film for Lexus and a recent cinema spot for Bacardi’s Bombay Sapphire, which celebrated the botanicals used to create the drink by taking the viewer everywhere from Morocco to Java to West Africa to find “the sublime.” Creativity declared his commercial for Irish whiskey brand Tullarmore Dew to be, “The alcohol ad all alcohol ads should aspire to,” and they went on to praise the director further, stating, “Laurence Dunmore leaves the others in the dust with a simple approach: a beautiful story, expertly told.” We tend to agree.

His anthem spots for Chobani’s current “Love This Life” campaign have been heralded by AdAge and Creativity. The first of which was an inclusive and intimate look at a same-sex couple’s morning. “It focuses on telling the modern American story by quietly emphasizing the role Chobani plays within people’s lives in real-life situations, enhanced with a bit of classical storytelling devices,” Creativity explained. His second spot for the Greek yogurt brand was an uplifting and authentic approach to family life that ran primetime through May. It moved the brand beyond food and into the lifestyle space, “capturing some of its Mediterranean spirit and soul” as Peter McGuinness, the company’s Chief Marketing and Brand Officer put it.

The Essex-born director started out as a graphic designer, having studied under Brian Grimbley and Anthoney Froshaug at the London College of Printing. He later joined Pentagram Design, before establishing his own consultancy, Laurence Dunmore Design. Since turning his attention exclusively to film, he’s come to be regarded as a director of note with a body of work that tells beautiful stories. “Filmmaking is a passion, inspired with the potential of each story to move, engage or challenge an audience – crafted from creative collaborations and realized with an original visual language and emotive connection to the story,” he told us.

Since working as a commercial director, Laurence has built a list of clients as impressive as it is eclectic, and includes the likes of Dewars, Mercedes, Peugeot, Johnnie Walker, Hermes and Diesel. His work for adidas and BMW was awarded a Silver Lion and an AICP Award respectively, and his feature film debut, the British production of The Libertine, collected eight British Independent Film Award nominations, including Best Director. “There are very few films I am not proud to have made. I would like to think my work is realized by pushing the boundaries or simplifying their complexity whilst honoring the original idea,” he affirmed.

Credible, inspired and authentic, Laurence is a director we’re delighted to be working alongside. Of the appointment to our roster he said, “The beauty of Superprime is the perfectly formed roster of directors and producers who live and are passionate about film.” Adding, “I am a part of a company that is evolving; defining itself through the films we make and relationships made on the journey.”

We couldn’t be happier to have him on board at Superprime and look forward to showcasing his future award-winning work very soon!