The latest spot for Samsung Smart Switch highlights the ease of transitioning all of your favorite memories from your old phone to your new Samsung Galaxy. The energetic campaign out of R/GA was directed by +jacksonkarinja and shows off how well the product syncs up with your lifestyle, those in-person moments translating to photographs captured on your phone that can be saved and cherished forever.
“Ode” was shot in New York by +jacksonkarinja, and true to the director duo’s roots in shooting skate, surf, and snowboarding videos, offers a kinetic take on the Samsung service. Rather than simply highlighting the Smart Switch’s features in a traditional, product-driven way, the directors take to the streets, showing rather than telling just how perfectly the Samsung Smart Switch integrates into a day-to-day life.
Watch the spot above and check out this incredible behind-the-scenes shot of our fearless directors 45 stories up. View more from +jacksonkarinja here.