“Live in the WOW,” a spot for the new ION360, premiered during the Billboard Music Awards last night. The spot celebrates the ability to capture life’s greatest moments in full with the new 360 camera attachment.
The ION 360U from ION360 is a new 360 degree camera attachment for smartphones that allows users to generate 360 degree content in high resolution. The camera allows for live streaming and can capture up to two hours of video, while also providing a phone charging case for reliable power. What better way to show off that camera than by tapping The Malloy Brothers to give it a whirl themselves?
The campaign features some of life’s sweetest moments, from winning a big game to a wedding party on their big day. The video pivots from the perspective of the camera to the perspective of the users, showing the community-building ability of the new camera.
The Malloys are no strangers to capturing such raw human emotion, as their spots “Worth the Wait” and “Together” for Nike last year celebrated the excitement and pure joy surrounding the Cleveland Cavaliers historic NBA championship.