The Perfect Journey is a new campaign from Tumi to showcase their high-end 19 Degree Collection, an elegantly-crafted way to travel.
The campaign features several influencers from all over the world, who are elevating their own experiences and their approach to travel through Tumi. As Heather Gorman, VP of Marketing at Tumi noted, “The campaign explores elevating yourself as an individual. We’re following a cross section of fascinating individuals to understand what moves them, by taking us on their perfect journey. Every journey is different, every film looks and feels different, should be different. These journeys challenge, inspire, ground, liberate us to continue pursuing life.”
The Fines, Augustus Punch, +jacksonkarinja, The Malloys, Loren Denis, and Ben Quinn all lent a creative hand to the suite of films, which are available to view on the Tumi site, and screened at the Tribeca Film Festival. As one of the sponsors of the event, Tumi premiered its The Perfect Journey campaign along with 10 new films from young, up-and-coming filmmakers at an exclusive event, complemented by a video installation that showcased all nineteen films. It was a celebration of taste-making in film, as The Fines were in attendance and served as judges for the new 10 films.
The Fines took to the streets of Tokyo to document Alex Atala, famed Brazilian chef who runs D.O.M. in São Paulo. In this film, he finds new flavors and traditions in Japan that can inspire his cooking.
Augustus Punch lent his creative consulting skills to a profile on Linda Rodin, the beauty maven and founder/creator of RODIN, amidst the orange groves of Sicily.
Sunny Wang is a famous actor and model who grew up in Taiwan and the United States. +jacksonkarinja traveled with Sunny all over the world in pursuit of shark diving and marine conservation.
Mark “Gonz” Gonzales was captured by The Malloys on the move, “experiencing new things,” to use his own words. Mark goes from skate park to surfboarding to creating art, as only the professional skateboarder and artist knows how.
Loren Denis followed Lewis Hamilton on the race track, as she beautifully shows what the British Formula One driver’s perfect journey looks like, right from the fast lane.
Ben Quinn served as creative consultant on this trip around Oklahoma with NBA All-Star and MVP Russell Westbrook, charting his personal journey to the top.