Samuel Bayer has directed “The Joy of Pepsi” starring the talented Janelle Monáe and the spot will premiere at this year’s Pepsi-sponsored halftime show. The colorful and energetic clip features Monáe dancing across decades, paying homage to pop culture and musical history along the way.
A suit-clad Monáe twists to The Contours’ doo-wap hit “Do You Love Me” before channelling some blonde ambition, kicking into iconic dance-pop territory and getting down to old-school Madonna hit “Express Yourself.”
The retro-themed spot time travels from the ‘60s to the ‘80s before the final scene finds Monáe in a club in the present day. The song that plays in this sequence is a new version of the Pepsi jingle sung by the “Tightrope” singer herself.
Monáe told Billboard, “[The Joy of Pepsi is] about the joy of dance and has some nostalgic moments. The last portion of the commercial is my own reinterpretation of Pepsi’s ‘The Joy of Cola’. I pray people are inspired by this commercial, especially young, aspiring artists and females.”
Take a look:
Super Bowl 50 kicks off this Sunday with the Denver Broncos taking on the Carolina Panthers at Levi’s Stadium in Santa Clara, California. Lady Gaga is set to perform the national anthem, while Coldplay, Beyoncé and Bruno Mars will be bringing the halftime show entertainment.